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LONDON – Global fashion search platform Lyst has released a new report based on the online shopping behaviour of 80 million shoppers over 12 months that shows there’s been a 66 per cent increase in searches based around sustainable fashion.

The new ‘Searching for Sustainability’ report gives an overview of the most popular ‘sustainable’ apparel items people search for online with products from Stella McCartney, Patagonia and Reformation Clothing topping the list.

Search terms were tracked more than 100 million searches across 5 million fashion products from 12,000 designers which picked up search terms such as “ethical brands” and “vegan fashion” as well as a 16 per cent increase in searches for “organic cotton” compared to the previous 12 months.

Interestingly, the last year, also saw an increase of 329 per cent of traffic to luxury resale products on Lyst.

“Vegan fashion” was responsible for over 9.3 million social impressions for Lyst, whilst also seeing a rise in searches by 119 per cent since October alone, a considerable boost in a relatively short period of time.

Using data from this report, the company predicts that by 2020, 10 per cent of all fashion purchases made via Lyst will be made with sustainability in mind.

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