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SHANGHAI – Over 80 brands, innovators, producers and stakeholders descended on Canopy’s Brand Summit – co-hosted by H&M, M&S, and Inditex – representing 80 per cent of global viscose supply.

Household names such as Walmart, Gap and Target were among those with a combined US$690 billion in annual revenues, and with it huge influence on the path the industry takes in conservation.

Participants focused on how to make their commitments to eliminate and avoid ancient and endangered forests in their viscose supply a reality by next year.

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