DENVER – Global apparel behemoth VF Corporation says it will invest an additional US$20 million into The North Face brand’s soon-to-be-launched PFC-free FutureLight waterproof membrane after reporting better than expected results in its first quarter.
In this period, which ended June 29, the global apparel firm noted increases to the revenues of its Vans brand – which grew by 20 per cent – and The North Face (TNF), which registered a nine per cent upturn, to yield collective growth to VF’s continuing operations of six per cent, amounting to US$2.3 billion.
With this, the company has adjusted its outlook for the fiscal 2020 year which now encompasses an additional US$20 million, brought on through increased earnings per share, which it plans to plunge into the upcoming autumn launch of FutureLight.
An electrospun nonwoven fabric, the FutureLight membrane has been tipped for applications across the outdoor industry due to the integration of a ‘super’ PFC-free durable water repellent (DWR) finish. It's first expected to be used in a range of jackets, gloves and tents before being utilised across broader product types.