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STRATHAM – VF Corporation brand Timberland has announced its ambition to plant 50 million trees around the world by 2025, as it looks to offset the effects of climate change the world over and inspire others to take similar restorative action.

The outdoor apparel firm’s pledge coincides with its global campaign: Nature Needs Heroes – through which it is celebrating 12 proclaimed ‘eco-heroes’ and their efforts, to date, to mitigate global warming.  

“At Timberland, we’re conscious of the impact our modern way of life has on the planet. We believe as a global lifestyle brand, and as individuals, we have a responsibility to make it better,” Jim Pisani, Timberland’s global brand president commented.

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