FLORENCE - Gucci has announced plans to make its own operations and its entire supply chain carbon neutral by offsetting greenhouse gas (GHG) emissions through supporting forest conservation projects.

The Italian fashion brand, which is owned by Kering, is supporting four forest projects under the REDD+ scheme to reduce emissions from deforestation and forest degradation.

Gucci has agreed to offset 1.4 million tonnes of CO2 which equates to the entire GHG emissions across the company's operations and its supply chain, as listed in its 2018 Environmental Profit and Loss (EP&L) report.

It will be contributing to the protection of endangered forests in Peru, Kenya, Indonesia and Cambodia through REDD+ projects which are independently verified by the Climate, Community and Biodiversity Standards (CCB) and the Verified Carbon Standard (VCS).

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