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LONDON - FreedomeE, a new global body aimed at promoting 'sustainability' among smaller scale players in the fashion industry, has been launched in London.

Billed as a community of fashion brands, suppliers, artisans and creatives, it provides a platform to showcase and sell products and services direct to the public.

FreedomeE promises to support its members from initial garment design right through to the point of sale, offering advice on ethical production and minimising waste.

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