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BERLIN – Fashion retailer Zalando says its private label Zign will from now on be “fully dedicated” to sustainability, which will first be demonstrated with the launch of a spring/ summer 2020 collection comprising garments made with either 50 per cent or more ‘sustainable’ materials or a minimum of 20 per cent recycled content.

The decision reinforces Zalando’s commitment to sustainability and comes as part of its do.More strategy, announced late last year. As part of this, the Berlin-based firm vowed that 20 per cent of its gross merchandise volume would integrate more sustainable materials by 2023.

“We are very excited to launch Zign’s first-ever collection that is fully committed to sustainability and with this extend our more sustainable assortment by over 800 new pieces,” Zalando’s VP category women, Sara Diez said.

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