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COPENHAGEN – Copenhagen Fashion Week (CFW) has announced a three-year partnership with European retailer Zalando, through which the company’s say they’ll “accelerate sustainability in the fashion industry”.

The pair deem their level of ambition comparable and say this tie up can “send a powerful signal to the fashion industry.” This is “that it is possible to drive positive change if we dare to demand a high level of sustainability as a prerequisite for working together,” the CEO of Copenhagen Fashion Week, Cecilie Thorsmark said.

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