VANCOUVER – Following its unveiling of a plan to replace half of the global pulp supply for viscose and paper with alternative fibres at the World Economic Forum (WEC) last month, environmental non-profit Canopy has today launched a Next Generation Vision for Viscose.

Backed by 26 of its partners, including Inditex, Esprit, H&M, Next and Tangshan Sanyou, this vision is an extension of its Plan for Saving Forests and Climate which has set out to save 30 per cent of the world’s endangered forests by 2030 through the use of alternatives like agricultural residues that are currently burned and cotton textile waste that is landfilled.

It’s estimated that around US$69 billion will be required over the next decade to enable Canopy and its partners to accelerate the work of its Next Generation Vision. Amongst other things, this will focus on establishing viscose production capacity or expanding mills in areas close to alternative feedstocks.

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