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NEW YORK – A further 17 fashion brands, garment manufacturers, fabric mills and laundries have today joined the Ellen Macarthur Foundation’s Jeans Redesign project, an initiative established just last year with the mission statement of prolonging the lifecycle of denim.

Amongst the latest cohort are Wrangler, Banana Republic and Icicle, which will now abide by the Jeans Redesign guidelines on material durability, recyclability and traceability to ensure textiles are used effectively before being disposed of.

To this end, an array of textile recycling innovators including Worn Again, Tyton Biosciences and Infinited Fiber Company are also onboard to align this network of stakeholders with the principles of a circular economy.

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