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LONDON – Fashion brand ASOS has become a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, an initiative which vies to create a circular economy for plastics in circulation.

The project’s focus is three-fold; focusing on eradicating ‘unnecessary’ plastic items, innovating to ensure products are recyclable and reusable, and keeping products in use out of landfills.

These commitments are said to align well with work that ASOS has already completed on its plastic mailing bags, which are 100 per cent recyclable and made from 25 per cent recycled material, transitioning to 65 per cent in 2020. This will be the basis for expansive efforts in the fight against plastic pollution.

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