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LONDON – Today, on the 50th anniversary of Earth Day, the Union of Concerned Researchers in Fashion (UCRF) has appealed to the better nature of mankind as it urges both fashion industry stakeholders and consumers alike to start afresh post-pandemic; and rebuild with an infrastructure that supports both environmental and social sustainability.  

The organisation states that the current fashion system has “no structural resilience to absorb the stresses associated with a pandemic”, made evident by the flustered reaction with which brands have attempted to mitigate impacts on their supply chains.   

“Not only was the pre-COVID 19 normal a crisis; there is no normal to go back to, no previous health to recover,” the UCRF writes. “Production chains have been ruptured, people have been sacked, companies have gone bust, factories have closed. Whatever we do next has to be built afresh. Let’s be sure that this effort is not one that simply recreates the normal that was a crisis.”

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