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SHANGHAI - Viscose producer Sateri is partnering fashion brands to launch a new next-generation cellulosic fibre containing recycled content.

The company says that Finex - which is short for 'Fibre Next' - represents a breakthrough in the commercial production of viscose using recycled textile waste.

Outdoor brand Lafume is already producing Finex apparel for 618, China’s major mid-year online shopping festival, while independent Chinese designer Rico Lee will launch his Finex line next month.

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