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GLOBAL – Eleven apparel brands and retailers, including Stella McCartney and PrAna, have committed to environmental NGO Canopy’s Pack4Good initiative, which tasks partnering businesses with addressing the use of paper packaging in their supply chains.

According to figures cited by Canopy, 245.8 million metric tonnes of paper packaging was produced in 2017, which is expected to increase by a further 20 per cent by 2025.  

“It’s never been more important for forward-thinking companies to shift from high-impact paper packaging to smarter and planet-friendly alternatives,” said Canopy’s founder, Nicole Rycroft. “We’re enheartened by these companies’ leadership.”

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