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CARLSBAD – Premium apparel brand Prana has pledged to double down on its commitment to reducing the impact of its product packaging, with the launch of its Responsible Packaging Movement (RPM).

Through this, the US brand says it will work to eliminate plastic from its consumer packaging by 2021 and materials from ancient and endangered forestry by 2022, with the view to stopping sourcing practices of virgin forest fibre entirely by 2025.

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