LONDON – UK footwear brand Vivobarefoot has attained B Corp status, but says with this recognition it won’t rest on its laurels, instead vowing to become regenerative, not just sustainable.
Certified B Corp companies are scored based on assessments of their environmental and social performances, providing full transparency to both stakeholders and consumers. Having received a score of 98.8 out of 100, Vivo now says it will look to inspire greater change not just within its own supply chain, but those of others in the footwear sector.
“Our industry is full of corporate greenwashing and needs to be radically redefined,” said CEO, Galahad Clark. “Footwear brands across the world are too focused on unrealistic profit lines and doing what they think is as little harm as possible at the same time. We believe there is a better way to operate a business.”