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BEWDLEY – British kidswear brand Muddy Puddles has become the latest company to earn B Corp certification.

B Corporations, of which there are more than 5,500 globally, are subjected to rigorous assessments which measure efforts across five impact areas: governance, workers, customers, community and environment.     

Following an extensive accreditation process, the company joins a small collective of fashion industry B Corporations, which include the likes of Patagonia, Vestiaire Collective and Thrift+.

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