HELSINKI – Finnish fibre innovator Spinnova will embark on a “long-term sustainability journey” with Bestseller, as the pair announce a new partnership which will see the fashion brand look to integrate Spinnova’s patented method of producing cellulose-based fibre.
“Bestseller is an early adopter of Spinnova’s revolutionary material, and we genuinely believe in their ambition of making a truly sustainable material, which can be turned into commercial products,” says Camilla Skjønning Jørgensen, the brand’s sustainable materials and innovation manager.
