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SAN FRANCISCO – Fashion brand Levi’s is introducing both a second-hand fashion service and buy-back scheme, as it looks to close the loop on its durable denim.  

Through this service, Levi’s will offer US$15-US$25 for denim that can be placed directly on its online resale platform, and a US$5 voucher for more worn out goods, which can be redeemed on future purchases.

“Getting more use out of existing products is the single biggest move we can make toward a more circular and sustainable supply chain,” said Andy Ruben, founder and CEO of Trove, which will handle the logistics of this operation.

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