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SAN FRANCISCO – Luxury fashion brand Gucci has announced a new partnership with online consignment marketplace The RealReal today, and will launch a new online shop featuring its pre-owned branded stock until the end of the year, as it looks to promote circularity by extending the life of its garments.

“Gucci is raising the bar not only for the fashion industry, but for all companies by continuously innovating to make its business more sustainable,” said Julie Wainwright, founder and CEO of The RealReal. “Together we’re shining a global spotlight on resale that we hope will encourage all consumers to support the circular economy and join us in reducing fashion’s carbon footprint.”

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