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MILAN – Luxury fashion brand Gucci has unveiled a new ‘nature-positive’ strategy which it says will target improvements to carbon emissions, climate and biodiversity.

Set to be outlined at today's digital World Economic Forum (WEC), the strategy – called ‘Natural Climate Solutions Portfolio’ – will pay particular attention to habitat restoration and regenerative agriculture.

“We want to be part of the solution for nature and climate by mainstreaming practices and systems that will transform nature from being a victim of climate to becoming an actor to change climate, which will ultimately determine the future of our planet,” said Gucci president and CEO, Marco Bizzarri.

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