MUMBAI – Birla Cellulose has partnered with the world’s largest supplier of dissolving pulp, Sappi Ltd., to provide a comprehensive overview of its global sourcing practices, as presented on the third-party traceability platform GreenTrack.
The company – whose parent company Aditya Birla came out on top of last week’s Hot Button rankings by Canopy – will now map 100 per cent of its forest sources and will make this information public as to ensure complete transparency.
Mukul Agrawal, chief sustainability officer of Birla Cellulose, commented: “Expanding the capability of the GreenTrack platform and our collaboration with Sappi to provide the visibility of sustainably managed forests from where the wood was sourced, will help the sustainability focused consumers, brands and retailers to make a more informed buying decisions.”
