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MANCHESTER – Workers’ rights organisation the Clean Clothes Campaign (CCC) has labelled Pretty Little Thing’s 99 per cent off sale “everything that’s wrong with fast fashion” after the Manchester brand sold items like jeans and dresses for as little as 5p.  

The company, owned by the Boohoo Group – which has been linked with UK suppliers paying workers as little as £3.50 an hour – defended the flash sale, saying it wanted to reward shoppers “after a bleak 2020”.

CCC spokesperson Ilana Winterstein insists: “Fashion brands must take responsibility for the workers who make their clothes, they must ensure they are paid a living wage. Offering clothes for pennies is sickening when garment workers are starving.” 

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