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NEW YORK – A consumer survey which assessed the changing fashion landscape has found that interest in fast fashion is waning, whilst more needs to be done to promote the principles of circularity. 

Of the 2,500 sample, 54 per cent of people said they opposed fast fashion and 69 per cent expressed concern at the industry’s environmental impact. That said, they collectively recognised that their actions “aren’t very green”, with 44 per cent of respondents admitting they throw away “perfectly good clothes”.  

“In today’s world, it’s so easy to hit ‘add to cart’ without considering the true impact of our decisions – both on the people that are making these products as well as on the environment,” said Mark Abrials, co-founder and CMO of Avocado Mattress, which conducted the survey.  

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