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GREENSBORO – VF Corporation has launched a new online traceability tool, in partnership with Sourcemap, which enables users to track the journey of products from tier 4 raw material suppliers all the way to the finished item in store.

The level of traceability offered by the tool, particularly when the vast size of VF’s global supply network is taken into account, underlines the corporation’s commitment to advance both its own standards of disclosure, but also to spearhead similar moves throughout the industry.

The mapping tool is currently available for some of VF brands’ most iconic products, including the Vans classic checkerboard slip-on trainer – the supply chain journey of which is said to involve 78 unique suppliers.

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