Fruit leathers, agri-tech, AI, blockchain – hardly a week goes by without these buzzwords appearing in the headlines. In recent years, a wave of textile innovators – all trying to disrupt the way the industry has been working for decades – has emerged.
Most of these experimental productions are not yet at a scale where consumers can access them. But critics argue that this does not stop brands using them to bolster their sustainability credentials, regardless of the likelihood of them ever being developed to scale.
Recently, industry leaders have picked up on this trend, coining the term ‘pilot-washing’ to address the issue of companies running seemingly attractive pilot projects without any clear intention to scale.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
