Retailer joins industry collaboration to increase post-consumer recycled cotton use, following its first collection made with reclaimed denim
DUBLIN — Primark has joined the Denim Deal to help increase post-consumer recycled cotton use in denim through collaboration with brands, manufacturers, suppliers and recyclers.
The membership gives the retailer access to technical expertise, sourcing support and collaborative research and development aimed at addressing barriers to scaling recycled cotton.
Already have an account? Log In




