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LONDON – British footwear brand and certified B Corp Vivobarefoot says it will reduce the environmental impact of its operations by using fewer materials and shortening its supply chain.

The company says it is “prioritising the de-growth” of business models “for products and processes that aren’t good enough to take forward into the future”.

It’s started with improvements to its Hero footwear range which, after reproducing with fewer materials, it reports “are now better for people, their feet and for the planet on which we live”.

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