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NEW YORK – Fashion giant Ralph Lauren has joined the growing number of luxury companies stepping into recommerce by launching a subscription-based rental scheme.

Called the Lauren Look, customers will pay US$125 a month to join the scheme and will in return receive their favourite pieces from the Lauren brand’s recent lines.

New products will arrive on the web-based rental platform weekly, with members being invited to curate their own virtual closets from which they receive four available items at a time to wear for as long as they like.

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