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BERLIN – Fashion giant H&M is to trial a new blockchain-enabled rental service in its Berlin Mitte Garten store to gauge whether it’s of interest to consumers.

The service will run until the end of the year, offering consumers a range of styles from 12 of its collections.

“I am very excited to exclusively try out this blockchain based rental service in our Berlin Mitte Garten Store. We have a unique community and customer base – they love to explore new things, to experiment with their style and looks in a fashion-forward, sustainable and affordable way,” said Stiliana Stoyanova PR & event manager at Mitte Garten.

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