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HERZOGENAURACH - Sportswear giant Adidas has launched its new 'Own the Game' strategy which includes a commitment that nine out of 10 of the company's products will be made from sustainable materials by 2025.

Expanding the company's activities in the area of sustainability is one of the three key objectives of Own the Game, alongside brand credibility and consumer experience.

Adidas CEO Kasper Rorsted said: “Our strategic focus is on increasing credibility of the Adidas brand, elevating the experience for our consumers and pushing the boundaries in sustainability.”

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