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SAN FRANCISCO - Denim brand Levi Strauss has joined the Fashion for Good initiative in a bid to create pilots to address some of the most pressing sustainability issues in its value chain..

Levi's says that joining Fashion for Good will enable the company to work with innovators who “focus on sparking and scaling technologies and business models that have the greatest potential to transform the industry”.

Jeffrey Hogue, Levi’s chief sustainability officer, said: “We are proud to be part of Fashion for Good, because it is the only circular innovation platform in the industry founded on the principles of collaboration and scale.

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