SAN FRANCISCO – Levi Strauss has announced a new global strategy to reduce the amount of water used in denim production by 50 per cent at its suppliers located in regions most affected by shortages of clean and safe water by 2025.

It aims to replace the current ‘one size fits all’ approach with a more responsive, contextual approach which takes into account local issues in water-stressed sourcing countries such as Pakistan and Bangladesh.

The iconic jeanswear maker sources its products from 36 countries according to a supplier list on its website, dated March 2018, which includes regions such as India, Pakistan, Tunisia and Mexico which feature as being water-stressed according to the recently updated Aqueduct Water Risk Atlas published by the World Resources Institute.

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