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BRANDE – The Danish Technological Institute (DTI) has rallied brands, manufacturers, academics and recycling experts from across the country’s fashion industry in a bid to spearhead the development of more circular solutions and influence sustainable consumer shopping habits.  

Project ‘ReSuit’ (Recycling Technologies and Sustainable Textile Product Design) has brought together the likes of Bestseller, Aarhus University and the consumer behaviour specialist Naboskab, with upwards of US$2 million in funds allocated by Innovation Fund Denmark.   

“It is an enormously complex field, which is why we are working on multiple elements simultaneously to be able to secure the sustainable fashion production of the future,” commented Bestseller’s sustainable materials and innovation manager, Camilla Skjønning Jørgensen. “With ReSuit, we are part of an ambitious and multifaceted collaboration.”

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