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SEATTLE - Slow fashion brand Public Habit has linked up with digital supply network solution provider Mercado in a bid to reduce industry waste by introducing a 28-day or less direct-to-consumer model.

The two partners say it could revolutionise the way that fashion is sourced, produced, and distributed throughout the international supply chain by addressing the problem of overproduction.

Currently, an estimated one in three garments made is never even sold - the equivalent of about 92 million tons of textile waste that is burned or ends up in landfill each year.

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