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LONDON - Sustainable fashion brand Sheep Inc has unveiled what it claims is the world's first carbon negative hoodie - with a price tag of £140 (US$200).

The company claims each hoodie naturally removes more CO2 from the atmosphere than its manufacturing creates, creating a naturally carbon negative footprint without offsetting.

Sheep Inc exclusively uses extra-fine 19.5μ merino wool sourced from three regenerative sheep stations in New Zealand which use innovative land management, feeding and grazing techniques to capture more CO2e from the atmosphere than their operations emit.

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