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MEMPHIS – British retailer Tesco has become the latest company to join the US Cotton Trust Protocol, as it looks to increase its uptake of more ‘sustainable’ materials.

Launched to verify sustainability progress through data collection and third-party cooperation, the protocol aligns brands and growers of US cotton in best measuring their impacts across six areas: water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.  

Joe Little, head of technical and sustainability at Tesco, said: “We want to offer our customers great quality affordable fashion while at the same time reducing our environmental impact. Our customers trust that we source and produce all of our products in a responsible and ethical way, and becoming a member of the US Cotton Trust Protocol gives us access to more sustainably grown cotton.”

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