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AMSTERDAM - PVH Europe - which is home to the headquarters of Tommy Hilfiger Global and Calvin Klein Europe - has joined the Dutch Denim Deal sustainability initiative.

The company will serve on the steering committee of the private-public organisation, working with its 38 signatories to improve sustainability in the denim industry and make recycling the new normal.

It says it will share its knowledge and experience of recycled cotton, and use its brands to scale impact, increasing the supply of recycled cotton from the Netherlands via strategic partnerships.

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