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LONDON – A new project vying to establish more transparent, streamlined fashion supply chains has earnt the backing of H&M, Next, New Look, N Brown and yarn manufacturer Laxtons.  

The Sustainable Supply Chain Optimisation project, launched by the UK Fashion and Textile Association with support from IBM, Tech Data and the University of Leeds’s Future Fashion Factory, will integrate blockchain and artificial intelligence (AI) sensors in various apparel production stages to gauge whether they can help create greater oversight and mitigate disruption.  

Adam Mansell, CEO of the UKFT, said: “A strategic goal for the UK fashion and textile sector is to become synonymous with sustainable and ethical products, processes and production. This project aims to promote greater transparency in the industry to ultimately enhance the competitiveness of UK textile and garment manufacturers while reducing the environmental and ethical impact of the sector.” 

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