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LISBON – European clothing retailer VIA Outlets has kick-started a new sustainability initiative with the launch of its first ‘Re.Love’ pop-up store in Lisbon, Portugal.

The company plans to establish several pop-ups throughout Europe which will champion ‘sustainable’ collections, secondhand fashion and rental.

Geert Paemen, group sustainability director at VIA Outlets, commented: “We are delighted to pioneer this new sustainability initiative, which complements the ambitious environmental targets we have set for our centres and highlights the important efforts being made by our brand partners in this field.”

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