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LONDON - British online fashion giant ASOS has set out an ambitious target of achieving net zero emissions across its entire value chain by the end of this decade.

The pledge forms part of the e-tailer's Fashion With Integrity (FWI) 2030 programme which also includes commitments on greater circularity, transparency and diversity.

ASOS says the FWI 2030 programme is focused on minimising impact on the planet, delivering positive benefits for workers and meeting increasing sustainability demands from customers.

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