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VANCOUVER – Environmental non-profit Canopy has revealed its 2021 Hot Button rankings of the work global viscose producers are undertaking to protect ancient and endangered forests. 

Aditya Birla and Lenzing top the chart and have retained the ‘dark green shirts’ they last year received, while the progress Jilin and Bailu have made has been recognised with ‘partial-dark green shirts’. 

The CanopyStyle initiative is demonstrating that there is no need to destroy forests to produce man-made cellulosic fibres (MMCF) from trees, and that there are a wealth of next generation alternatives and circular economy approaches that, when scaled up, can alleviate pressure on forests and tackle waste problems simultaneously.” 

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