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LONDON – Fashion retailer ASOS and London College of Fashion’s Centre for Sustainable Fashion (CSF) have today released the ASOS Circular Design Guidebook in a bid to help brands, designers and students produce garments that align with circularity principles.  

The guidebook contains a detailed breakdown of ASOS’ nine circular design strategies, developed through consultation with CSF and with input from the Ellen MacArthur Foundation through participation in its Make Fashion Circular Initiative. 

Simon Platts, responsible sourcing director at ASOS, said: “Launching this guidebook together with CSF means we can help accelerate the transition to circular design across the entire fashion industry, critical to achieving the sustainability we all want to see.” 

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