LOS ANGELES – Fashion brand Guess has launched an in-store clothing collection service with non-profit organisation Homeboy Recycling across the United States.
The initiative will enable consumers to sustainably dispose of unwanted garments and earn store discounts for doing so.
“Our partnership with Homeboy Recycling creates a pathway toward the development of more sustainable products,” said Carlos Alberini, Guess’ chief executive. “This initiative represents another strong step toward our Vision Guess commitment to develop more circular business models.”
