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LONDON – British retailer John Lewis has launched a capsule collection of childrenswear that’s available to rent via The Little Loop.  

The Little Loop is a kids’ clothing marketplace connecting customers with brands and retailers, enabling them to take home pre-owned apparel at a discounted price.  

Glynis Williams, John Lewis & Partners kids’ and baby fashion category lead, said: “The Little Loop reflects our ambition to offer more sustainable ownership options and forms part of the commitment we made to our customers to reduce the greenhouse gas footprint of our textile supply chains by 50 per cent by 2030.”

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