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CLERMONT FERRAND – Brands and innovators from across Europe have come together to support a new project which it’s hoped will develop the recycling infrastructure to accommodate two million tonnes of PET plastic waste per year.  

Backed by more than €16 million (US$16m) from European authorities, the WhiteCycle project is to be coordinated by tyres brand Michelin, which has ambitions of an efficient recycling framework that manages the end-of-life management of tyres, hoses and apparel.  

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