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GERMANY – Fashion brand Jack & Jones is to trial a clothing take-back service in select stores across Germany, as it explores the potential of circular business models. 

The company, owned by Danish retailer Bestseller, has partnered with circular services provider I:CO to launch the programme, with the latter assuming responsibility for the collection and reprocessing of unwanted items.

“We are aware there is a lot of hard work to do to switch to a circular economy and it won’t happen overnight, but we are not afraid to roll up the sleeves and do better. What does it need from us? Products made to last and to be recyclable,” the firm said in a statement.  

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