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LONDON – British retailer Selfridges has committed that by 2030, 45 per cent of its transactions will come from ‘circular’ products and services.

The target has been outlined in the firm’s first annual ‘Project Earth’ report, in which it’s indicated that a period of “experimentation and exploration” will give way to one of “embedding and acceleration”.

Managing director Andrew Keith said: “In creating our store of tomorrow we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future, and Project Earth and our new targets underpin this.”

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