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BRANDE – Fashion brand Jack & Jones has commercially launched a pair of trousers made using a minimum of 20 per cent of Finnish firm Spinnova’s recycled fibre.

The pair forged a partnership through Jack & Jones’ parent company Bestseller, which was introduced to Spinnova through their mutual connection with the Fashion for Good initiative.

“We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In Spinnova we found a strong partner to step up,” commented Jack & Jones’ ElenaOsenbrüg.

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