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BRANDE - Danish menswear brand Jack & Jones has pledged to this year quadruple the amount of organic cotton it sources directly from farms.

It comes after parent company Bestseller's sourcing of organic cotton dropped from 21 per cent of its cotton in 2021, to just 11 per cent last year.

It will work with organisations including Organic Cotton Accelerator (OCA) and Cotton Made in Africa (CmiA), as well as its suppliers, to substantially increase sourcing of 'direct-to-farm' organic cotton from 1,500 metric tonnes last year to more than 6,600 metric tonnes in 2023.

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